The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Southern Team Subaru dedicated locally to the Love Promise?

Southern Team Subaru believes in making the world a better place and the Subaru Love Promise is our vision of respecting all people in the Roanoke Valley and beyond. This is our commitment to show love and respect to our guests, our Team and to work within our community to make a positive impact.

Roanoke Valley SPCA

Roanoke County Education Foundation

Family Promise Greater Roanoke

Carilion Children's Hospital

Did Southern Team Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Southern Team Subaru

Subaru and Southern Team Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Loves Pets - Roanoke Valley SPCA - Julie R

Ruby was originally adopted from our shelter, the Roanoke Valley SPCA several years ago. She recently found herself in the care of a local emergency veterinarian after a really serious incident. She unfortunately drank some type of cleaner which caused pretty bad burns in her mouth and down her throat. Ruby spent several days in emergency treatment with a fever and other complications, plus she didn't want to eat with those painful burns in her mouth. We honestly didn’t know if she would survive for several days. We were so thankful that the staff at the emergency hospital hand fed Ruby to try to get her to eat, and one of their staff even fell in love with her and agreed to foster Ruby during her recovery period. Ruby thrived in foster care and she was finally healed enough to be available for adoption just in time for our Subaru Loves Pets Adoption Event held on October 23rd from 10:00AM - 4:00PM at Southern Team Subaru in Roanoke, Virginia. During the event, dogs and cats from our shelter were available for adoption and each adopted pet went home with a free collar and custom ID tag and dogs also received a free leash in addition to a variety of information and toys provided by Subaru. The adoption event was part of our Subaru Loves Pets month-long initiative to bring awareness to shelter pets and to champion special needs animals including seniors, amputees, visually and hearing-impaired pets and those pets with physical challenges. With everything Ruby had been through, we certainly considered her an underdog. Although she wasn’t adopted at the event, she certainly received some great exposure because of it, and Ruby went to her new home just a few days later! We can't thank our Subaru partners enough for their support in helping us find homes for deserving pets like Ruby.

Roanoke Valley SPCA
Subaru Loves Pets - Roanoke Valley SPCA

First Team Subaru Loves to Care - Nick C

In June, First Team Subaru participated in the Subaru Loves to Care event. Each year Subaru partners with The Leukemia & Lymphoma Society (LLS) to donate over 167,000 warm blankets, nearly 22,000 arts and crafts kits, and thousands of messages of hope to patients fighting cancer in hospitals and treatment centers across the nation. This year, Subaru and its retailers are mailing out over 40,000 blankets along with the messages of hope to the homes of cancer patients to let them know we care. This June, First Team Subaru guests provided 40 Hope Messages to local children. As a business that is committed to the Roanoke Valley community, First Team Subaru is also helping by providing blankets and other supplies to the children on behalf of our Subaru guests.

First Team Subaru Loves to Care

First Team Subaru Loves The Earth 2021 - Brenda O

In order to keep our natural resources safe, First Team Subaru has worked closely with Roanoke’s leaders to build and maintain partnerships that go above and beyond existing environmental rules and guidelines. Each April is Subaru’s “Love the Earth” month, where dealers are recognized for their efforts in keeping our environment safe through recycling. Year-round, First Team Subaru consistently follows environmentally-sound guidelines, provides recycling bins for our guests, and makes sure to recycle every possible disposable. This includes items that cannot be tossed into the home recycling bin like coffee capsules, snack wrappers, and dealer-specific recyclable auto parts and fluids such as motor oil and air filters. First Team Subaru works with TerraCycle through Subaru of America to collect and transport recyclables safely and efficiently. For Subaru “Love the Earth” month, First Team Subaru did a special community recycling drive, inviting people from the community to bring their recyclables to the dealership for proper disposal, even if they weren’t First Team customers.Some of the recycling numbers from First Team Subaru for include: Coffee, Tea, & Creamer Capsules 85 lbs., 3,159 Units Disposable Cups and Lids 53lbs., 5,300 Units Snack Wrappers 114 lbs., 14,319 Units First Team Subaru is very happy to provide this free service for the community, and looks forward to continuing the efforts throughout the year.

First Team Subaru Loves The Earth 2021