About Us

Welcome to Southern Team Subaru

About Southern Team Subaru New and Used Subaru Cars in Roanoke, serving Salem, VA, Vinton and Roanoke County

Southern Team Subaru

Since Southern Team opened our doors on October 3rd, 1988, we've been fortunate to become one of the most successful automotive dealerships in the state of VA.

For over a quarter of a century, Southern Team has been an innovator in the automotive industry. We developed "Clean Deal Buying" many years ago, and have evolved it into our exclusive Clean Deal Buying Experience, where you get one price, right up front, set by the market, with no hassles, no hidden fees, and no worries on every new Subaru we sell.

Phone Numbers:Sales Hours:Special Hours
  • July 4th Thursday10:00 AM - 6:00 PM
Regular Hours
  • Mon - Fri9:00 AM - 8:00 PM
  • Sat9:00 AM - 6:00 PM
  • SunClosed
Service Hours:Special Hours
  • July 4th ThursdayClosed
Regular Hours
  • Mon - Fri7:30 AM - 5:30 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Parts Hours:Special Hours
  • July 4th ThursdayClosed
Regular Hours
  • Mon - Fri8:00 AM - 5:30 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Collision Center Hours:Special Hours
  • July 4th ThursdayClosed
Regular Hours
  • Mon - Fri8:00 AM - 5:30 PM
  • Sat - SunClosed

100% Customer Satisfaction Is Our #1 Goal. If You Like Our Policies,Tell A Friend. If You Don't, Tell Me.
David M. Dillon, President/General Manager

Subaru vehicle in a showroom
Southern Team Subaru - Everybody's Happy!
10 Great Reasons To Choose Southern Team

With One-Price Buying, you get one incredible low price, right up front and backed by our exclusive $500 Low Price Guarantee. Your Clean Deal Price includes freight, and does not include discounts you may not qualify for, such as college graduate or military rebates. You can buy with confidence. No games, no gimmicks, no pressure, no surprises.


When you buy a vehicle from Southern Team, you can receive these services for life!

  • Your Engine Covered for Life*
  • All Scheduled Oil Changes Covered on New Subaru Models and Prestige Collection Vehicles**
  • Your State Inspections for Life
  • Your Multi-Point Courtesy Inspections for Life**
  • Your Parts and Service Guaranteed for Life
  • Your Exterior Car Washes for Life**

All included for as long as you own your vehicle, as long as you continue to have all manufacturer's suggested service performed at Southern Team Auto Mall.


We'll sell you a car lower than any competitor's advertised price, or give you $500. We've been a part of the Roanoke Valley Community for over a quarter of a century, and we're a recipient of an A+ rating from the Better Business Bureau. Our reputation speaks for itself.


We provide you with a fair, low Internet Market Value Price (iMVP), determined by the VA market, not by us. Our iMVP software utilizes KBB Fair Market Value and searches over 20,000 websites per hour to calculate your maximum savings. We also post the same prices on the windshield that are on our website and in all of our advertising.


Every dealer discount, factory rebate or other offer is clearly defined in all of our advertising and in our showroom, so you know up front which offers you qualify for. The offers you see in our advertising and on the net are the offers you get at the dealership, every day.


If for any reason within 48 hours of your purchase you decide that you would like another type of vehicle we have in stock, just "Bring it Back" to exchange!


From our lifetime parts and service guarantee to our Fast Team Quick Service (oil & lube in 30 minutes or less), Southern Team is your number one choice for value.


From our thrifty, economical cars to our high-end luxury vehicles, Southern Team has a huge selection of high-quality pre-owned and certified pre-owned vehicles to choose from.


All Southern Team Certified Pre-Owned vehicles come with a 90 Day/3,000 Mile Warranty, and most qualify for our Values for Life program along with Engines For Life. Even our budget-priced vehicles come with a 30 Day/1,000 Mile Warranty. That's peace of mind.


When you drop your vehicle off for service, Southern Team will drive you to work/home and will pick you up once service is completed. Southern Team is proud of our staff of professionals, from our sales representatives to our factory-trained technicians. We take the time to listen to your desires, needs, trade expectations, down payment and monthly payment requirements before introducing you to our inventory. We'll give you a full and complete product presentation of the vehicle you desire to purchase. And of course, with our exclusive iMVP internet market value pricing, we will provide you with the most competitive Clean Deal prices in Central & Southwest VA, always clearly marked on the windshield.

*Program requires all manufacturer's suggested service must be performed at Southern Team Auto Mall at owner's expense, and **not available on commercial, diesel or high performance vehicles including 370Z, GTR, WRX, and STI. Other exclusions may apply. **When serviced by Southern Team. Offers provided by Values Guaranteed, LLC, not Southern Team, Inc. See dealer for all written program details. * Price Guarantee: Just bring in a current bonafide offer from a Central or SW VA dealer showing an exact in-stock New or Pre-owned vehicle for less than our Lowest Price. We will sell you the vehicle for less, or Give You $500. We reserve the right to buy the vehicle. Contact dealer for most current information.

About Southern Team Subaru New and Used Subaru Cars in Roanoke

Southern Team Subaru is located in Roanoke, VA. Our Subaru dealership has a great selection of new and used Subaru cars. If you're searching for a new car, browse our inventory for the Outback, Forester, Legacy, Tribeca and Impreza. If you would like to test drive any of these models, come down to 6520 Peters Creek Road.

If, instead, you're looking for a used car in Roanoke, we can help you there too. Browse our large selection of used Subaru cars as well as vehicles from other top manufacturers to find the right car for you.

At Southern Team Subaru we don't just sell cars, we provide a complete car buying experience. We provide our customers with everything from car repair services, auto parts sales to car loan and lease financing. Come visit us today at 6520 Peters Creek Road and let show you how easy the car buying experience can be at Southern Team Subaru.

Southern Team Subaru
6520 Peters Creek Road
Roanoke VA 24019

Get Directions

6520 Peters Creek Road, Roanoke, VA, 24019
Southern Team Subaru 37.3458899, -79.9644955.