Why Buy at Southern Team Subaru?

Subaru vehicles

Because Car Buying Should Be Fast, Fair, and Easy!
Welcome to Southern Team’s No-Hassle, Clean Deal Buying

Our Philosophy is simple: Over 25 years ago we realized that people really didn’t want to waste time at the dealership, be burdened with negotiating prices, or be surprised at the last minute with hidden charges. That’s when we came up with “Clean Deal Buying”.

  • Fast: You get our fair, low price right up front, on our website and on the lot. Plus, you can save even more time with Start My Deal Now online.
  • Fair: Our low Internet Market Value Price is set by the Virginia Market, not by us. We poll over 20,000 websites hourly to calculate the best, low price for every vehicle.
  • Easy: 100% transparent Internet Market Value Pricing and non-commission sales team means no hassles, no haggling, no surprises.

Together, we call it Southern Team’s Clean Deal Buying Experience.
It’s the Fast, Fair, Easy and 100% transparent way to buy and maintain your next new car!


Southern Team’s Clean Deal Buying Experience begins with iMVP – Internet Market Value Pricing. You get a great low price on new vehicles right up front, set by the Virginia market, not by us. With iMVP, Southern Team uses a third party source, Kelley Blue Book’s Fair Market Value, to automatically set our prices. No hassles, no haggling, no surprises!

We believe in 100% transparent pricing. That means no games, no gimmicks, no pressure, no surprises. There are no hidden charges. Unlike some other dealers, our Southern Team iMVP price NEVER includes military, college graduate or other rebates that are only available under certain circumstances. Those savings are available to those who qualify.

We make it clear that our prices include freight and exclude tax, title, license, and dealer processing fee, and that offers may be contingent on credit approval through our lenders. We will provide you with a detailed report of all expenses and make sure you understand exactly what you are getting and what you are paying for before you sign.

Our no-pressure, non-commission sales team members are here to help you find the vehicle that’s right for you, and your budget. If you’re not completely satisfied with your purchase, our 48-Hour Bring It Back Program allows you to exchange the vehicle within 48 hours for another model. And since we want to help make sure your investment stays in top condition, Southern Team offers Values for Life, with your engine and more covered for life, and our Lifetime Parts and Labor Guarantee… never pay for the same repair twice.

Plus Great Values for Life:
All Your Oil Changes, Your Engine, State Inspections and More, Covered for Life!


We believe in providing our customers added value during and after the sale. That’s why Southern Team offers Values for Life on most of our new and pre-owned vehicles. When you buy a vehicle from Southern Team, you can receive these services for life:

  • ALL Your Scheduled Oil & Filter Changes Covered for LIFE!*
  • Your Engine Covered for LIFE!*
  • Your State Inspections Covered for LIFE!*
  • Your Multipoint Courtesy Inspections Covered for LIFE!**
  • Your Parts and Service Guaranteed for LIFE!*
  • Your Exterior Car Washes Covered for LIFE!**

All included as long as all manufacturer’s suggested service is performed at Southern Team. That’s what good people, great values is all about.

48-Hour Bring It Back Program

Buy with peace of mind: If for any reason within 48 hours (actual time) of your purchase you decide that you would prefer a different vehicle, just “Bring It Back” and select another automobile from our inventory.

Lifetime Parts and Labor Guarantee

When you service your vehicle at Southern Team, you’ll get the benefit of our Lifetime Parts and Labor Guarantee. Never pay for the same part or repair twice – we guarantee our work for life.

Values for Life Program: *As a reward for having all manufacturer’s normal scheduled maintenance performed at Southern Team at owner’s expense. Oil changes covered at manufacturer’s normal recommended intervals. Additional service required for severe condition scheduled maintenance is not covered and will be at owner’s expense. Program not available on commercial, diesel, Value Select used vehicles or high-performance vehicles. Other exclusions may apply. **Available when being serviced at Southern Team. Offers provided by Values Guaranteed, LLC, not Southern Team, inc. See dealer for written program details.

Get Directions

6520 Peters Creek Road, Roanoke, VA, 24019
Southern Team Subaru 37.3458899, -79.9644955.